Having a business website is an essential part of your online presence.
Your website:
- Is part of your business identity and branding
- Allows you to communicate with your customers and enables them to get in touch with you
- Can enable you to sell products and deliver services online.
So, following is the process of building the website :
1: Get a domain name and URL
It’s important to choose a good domain name. It affects:
- How easily customers can find your site
- How much customers will trust your website and brand
- Your intellectual property and trademark protection.
2: Set up an email address to match your domain name
- You can use free email services for your business, but using one that matches your domain (and business) name, creates a more professional impression.
- For example, your domain-name email will display as info@mybusiness.com, instead of mybusiness@gmail.com.
- The service provider who registers your domain name, or your web hosting company, may provide an email service or include it as a paid add-on.
3: Find a web hosting company
- For your website to be published and accessible on the internet, it has to be hosted by a web hosting company. These companies provide you with a secure space on their server to store all your website content.
- You can host your website with the same company you register your domain name with, or you can choose a different host if this meets your business needs better.
- Monthly fees for web hosting can vary depending on how big your website is and how many visits you get
4: Design your website
When designing your website, think about:
- The information you want to give your customers
- What you want them to do on your site
- The questions they’ll have
- The order they’ll be doing things in.
Structure the site to make it easy for them to find and do the things they need. It might help to look at websites of businesses like yours to see how they’ve designed their site and what features they’ve added.
A well-designed and easy-to-use website will help your business stand out.
5: Build your website
When deciding how to build your website, consider how it will be maintained and how easy it will be to make changes.
You might need to make regular changes to the content on your website, for example:
- Updating advertising and adding information on sales and special offers
- Updating contact information
- Reflecting changes in prices, products and services
- Updating opening times, for example, for public holidays
Building your website can be a do-it-yourself (DIY) or do-it-for-me (DIFM) project.
You can create your business website by:
- Using a template-based website builder (DIY)
- Using a CMS to build a customised website (DIY or DIFM)
- Hiring a professional web developer (DIFM).
6: Add and manage your website content
Once you’ve worked out what content you want on your website, you’ll need to create or buy the content.
Website content includes things like:
- Images
- Videos
- Copy (written words)
- Interactive tools, like calculators and estimators
- Landing pages to support promotional campaigns.
7: Publish your website
- Once your site is ready, it will need to be published or made live so it can be found by customers using your domain name.
- It can take a day or two for your website to go live across the internet (a process known as propagating). Take this into account if you’ve scheduled your website release to coincide with other opening activities.
Need help?
No time to waste!
– If it went by in a blur, don’t worry. You’ll need to keep practicing, but eventually these steps will be drilled into your head once you go through the process on your own a few times…
so,are you ready to build a website or optimize your current one with a mobile-first approach?
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